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Achieve 20% average order increase through customer journey optimization
Olena Shabunina
Customer Experience Expert
Is your B2B company leaving easy money on the table?
Is your B2B company leaving easy money on the table?
▢ Your current customers could buy more but they don't
Despite having a broad product portfolio, getting existing customers to expand their usage remains challenging
▢ Your deals take ages to close
Both sides know your product is needed, but getting that signature feels like climbing Everest
▢ Your customer feedback doesn't bring understanding
You collect data, but can't transform it into actionable insights.
▢ Your customer journey has too many dead ends
Customers get stuck at random points, vanish without warning, and your team scrambles to figure out why. You're losing money at every unexpected turn.
▢ Your renewal talks are painful and take forever
Despite satisfied users, every contract renewal turns into weeks of meetings, negotiations, and stress. Sometimes you lose them anyway.
Transform Your B2B Customer Experience Into Predictable Revenue
Transform Your B2B Customer Experience Into Predictable Revenue
✓ Map out customer journeys that convert
Build clear pathways that guide users exactly where they need to go, turning random wandering into purposeful progress toward upgrades and renewals.
✓ Turn feedback into revenue opportunities
Spot upsell signals early and understand exactly what makes customers ready to spend more
✓ Make renewals smooth and predictable
BCuild renewal processes that feel less like a sales pitch and more like a natural progression of success.
✓ Help customers embrace premium features
Create processes to make upgrades feel like an honest next step rather than a hard sell.
✓ Unlock the revenue sitting in your customer base
Identify which customers need what products and show them exactly why they need them - before your competitors do.
Cases
Cases
"Instead of pushing sales, Olena helped us understand what our customers truly want. They now see the real value of our complete product line."
Nick, IT Outsourcing
"Olena showed us blind spots in our customer journey that were hiding our best offerings. Now our clients naturally choose premium options."
Natalia, B2B SaaS (LegalTech)
"Our product demo was solid, but conversions were stuck. Olena helped us understand what customers actually need to hear before making a decision - now our demo-to-purchase rate has transformed."
Andrew, B2B SaaS (MarTech)
About me
About me
16 years of experience in strategic marketing and business strategy, from CMO in media outlets and fashion retail to CEO of B2B SaaS
Certified Service Designer and Business Trainer, I combine marketing core, data analysis, and psychological knowledge to create a perfect customer experience strategy for your business.
Services
Services
One-time audit
One-time audit
Deep dive in your current processes to identify growth opportunities
Customer experience strategy creation
Customer experience strategy creation
Customer and employees interviews, data-driven roadmap to increase customer satisfaction and your revenue
Customer experience strategy implementation
Customer experience strategy implementation
Guide your team trough customer experience transformation, processes implementation, change management
Book first session for free
Book first session for free
During our 30-minute consultation, we'll:
Review your current CX metrics and pain points
Identify key areas for customer journey optimization
Discuss your business goals and customer retention targets
Outline potential solutions aligned with your resources
Provide initial actionable recommendations
Define the next steps and potential engagement options
Let's focus on what matters most to your business success.
Let's collaborate
Let's collaborate
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